Someone pinch me and tell me this is real! A few weeks ago, I sat down as a guest on the Drip Trickle Flow Flood podcast — a show I had already binge-listened to, written about on my blog, and recommended to friends — and suddenly I wasn’t just the listener anymore. I was the story.
The episode title said it all: From Mom to Multi-Hyphenate: Building a Business That Grows With You.
If you’re a busy mom who feels like you’re more than one thing — more than just a job title, more than just a role, more than just “mom” — this conversation is for you. And today, I want to walk you through why it mattered, what it unlocked for me, and what I hope it unlocks for you, too. It was one of the most fun, casual, inspiring conversations I’ve had in a long time.
You can listen to it below or search for it on the site/apps you love for listening to podcasts:
How This All Started (& Why I Didn’t Want “Mom” to Be My Only Identity)
During the interview, the hosts asked me how City of Creative Dreams even began. And the truth is… it started from survival.
I had just had my son in late 2012. I love him deeply. But I also felt this quiet panic creeping in — not because motherhood was hard (it was), but because I didn’t want my entire identity to collapse into one word: mom.
I’ve always been creative. I’ve always loved writing. And I’ve always loved organizing. Then suddenly, it was just me and this tiny human — no siblings to pass him off to, no downtime, and no creative outlet. So I did what a lot of us do when we feel boxed in: I started something.
One day, I stumbled across someone who had an entire blog about organizing and thought, Wait… people can do that? And just like that, City of Creative Dreams was born in September 2013. Not because I had a business plan. Not because I had a strategy. But because I needed somewhere to put my brain. And honestly?
That’s something I want you to hear clearly: You don’t need clarity to start. You need courage.
Throwing Passions at the Wall (& Letting the Blog Grow With Me)
On the podcast, I laughed, remembering how I used to publish up to five blog posts a week — weddings, organizing, motherhood, DIYs, random life things — truly throwing passions at the wall to see what stuck.
But here’s the part that matters most: I didn’t niche down — I grew up.
Over time, I noticed what lit me up most. Organizing. Helping busy women simplify their lives. Creating systems that didn’t feel cold or rigid — but realistic, warm, and human. Instead of forcing myself into a box, I let the blog evolve with me.
And that’s something I want for you, too. Your life, family or needs aren’t static. So your systems, your business, your goals? They shouldn’t be static either.
From Hobby to Business (Without Even Realizing It)
One of my favourite parts of the interview was when we talked about money — not in a hustle-bro way, but in a real-life, mom-life, sustainable-life way. Drip Trickle Flow Flood podcast talks about income, exactly how it actually works: It doesn’t arrive all at once. It drips, trickles, flows and sometimes — eventually — it floods.
My blog started as a hobby. But slowly, without pressure, without forcing monetization, it became a business. Today, my income streams include:
- Digital products and Etsy printables
- Affiliate links
- Brand collaborations
- Ads
- My organizing business — Inspired by Organizing
- Guest posts (yes, paid ones — still wild to me)
None of that happened overnight. None of that came from one single strategy. It came from consistency, curiosity, and letting things grow naturally.
And I think that’s the permission so many moms need: You don’t need one perfect business idea. You need one honest starting point.
Why I Built an Organizing Business That Doesn’t Enter Your Home
One moment on the podcast that made me smile was explaining how Inspired by Organizing works — because people always assume I walk into homes with bins and labels. Plot twist: I don’t.
Instead, clients send me photos or videos of their space. I design their room digitally. I create a custom layout and shopping list. And then they implement it — in their own time, at their own pace, in their own way.
Why? Because most people don’t need someone to organize for them. They need:
- Vision
- Clarity
- A plan
- Confidence
They need someone who can see through their clutter when they can’t. And that philosophy applies to life too, not just closets.
The Poshmark Scam That Turned Into a Product (& Why I Love Testing Ideas)
Another moment from the interview that felt deeply “me” was when I shared how my Poshmark guide came to be. I got scammed my first time selling. Lost money. Felt dumb. Almost gave up. But instead of hiding under a rock and keeping that secret to myself, I made a YouTube video about it — raw, unfiltered, no polish — just telling the story.
That video blew up. So I thought, maybe I’ll make a guide. See what happens. And that’s honestly how I approach most things in business:
- Try it.
- Test it.
- Learn.
- Adjust.
Not everything has to succeed to be worth starting. Sometimes things exist just to teach you what’s next.
Related: Beware of Poshmark Scam When Selling: 5 Signs You Should Look For
Why Writing Has Always Been My Anchor
During the interview, we talked about something that doesn’t always come up in my organizing content: writing. I’ve been writing fiction since kindergarten. I was a playwright in high school. I just finished revising my novel — As Beautiful as She Could Be Upside Down — and I’m currently querying literary agents. (So if you’re a literary agent looking for a New Adult Romance-Suspense Novel, contact me!)
And here’s why that matters:
Even when my business looks like organizing, systems, printables, and strategy…
My foundation is storytelling.
That’s why my blog feels personal. That’s why my systems feel human. And that’s why my brand never feels cold or transactional. Because I don’t organize spaces — I organize stories. Your story, life and your season.
Related: Sign up for my jaw-dropping free printables lounge
What It’s Really Like Organizing in a Multi-Generational, Neurodivergent Home
One of the most real moments in this episode of Drip Trickle Flow Flood was when I shared this: I live in an apartment with my mom, my husband, my son, my brother, and my two sisters — and both my sisters and my son are on the autism spectrum.
Translation? Pinterest-perfect organizing doesn’t exist here. And honestly? That’s okay. I organize my room in my organizing systems, and I organize my workflow. But the house as a whole? It moves. It shifts. And, it adapts.
Which leads me to one of the most important lines I shared on the podcast: Organize imperfectly.
Your home doesn’t need to reflect who you were last year. Your systems don’t need to reflect who you were before kids. And your life deserves to reflect who you are today.
Related: Multigenerational Living: How to Organize Your Home for a Multigenerational Family
Why I Believe Being Multi-Hyphenate Is a Superpower — Not a Liability
I joked that when my husband introduces me, it feels like reading movie credits. It’s true! I am a writer, organizer, content creator, blogger, YouTuber and mom, just to name a few. But instead of trying to shrink that list, I’ve learned to own it. Being multi-hyphenate doesn’t mean you’re scattered. It means you’re layered.
It means you’re adaptable. You’re resilient. It means you’re building a life that can bend — without breaking — when seasons change. And if you’re a mom reading this, thinking, I don’t fit into one box either — good. You’re not supposed to.
Final Thoughts
If there’s one message I hope landed for every listener — and now for you — it’s this:
- ✨ You don’t have to have it all figured out to begin.
- ✨ You don’t need one income stream to be valid.
- ✨ Nor do you need one identity to be legitimate.
- ✨ You don’t need perfect systems to be organized.
- ✨ You don’t need perfect clarity to take the next step.
You just need movement. Because movement creates clarity. Clarity creates confidence. And confidence creates momentum.
When the Drip Trickle Flow Flood podcast asked me to leave the audience with one organizing tip, this is what I said — and I’ll say it again here: Organize imperfectly.
Your systems will change. Your needs will change. And your life will change. That doesn’t mean you failed. It means you’re growing. Your home should support who you are today — not who you were five years ago, not who Pinterest says you should be, not who your neighbour is. Just you. And honestly? That mindset applies to your business, your goals, your motherhood, and your dreams, too.
Related:
- Drip Trickle Flow Flood Podcast Review (and Why It’s Perfect for Mompreneurs)
- How to Finally Get Organized (And Actually Stick With It!)
- What Actually Happens When You Sell on Poshmark
- How to Start a Blog & Best Step by Step Guide to Get Started (8 Year Blogiversary Edition)
